By Calaneet Balas
President & CEO, The ALS Association
Last week, Pete Frates and Pat Quinn unveiled a new campaign – Challenge Me -- to celebrate the fifth anniversary of the ALS Ice Bucket Challenge and reengage the millions around the world who took the Challenge. Pat and Pete brought the Challenge Me ethos to life with the Ice Bucket Challenge and they have continued to inspire the entire ALS community over the last five years.
Challenge Me alludes to a worldwide phenomenon created and shared by ALS patients, their families, and their friends. Challenge Me is the way anyone and everyone can support people living with ALS. Just as people living with ALS challenge themselves every day, Challenge Me calls on all of us to have the courage, the strength, and the faith to do anything and everything possible to help find a cure for ALS.
Challenge Me to run faster. Challenge Me to climb higher. Challenge Me to ride farther. Challenge Me to donate. Challenge Me to participate. Challenge Me to advocate. Challenge Me to care more deeply. Challenge Me to fight together. Challenge Me to help find a cure for ALS.
Please check out the campaign video below, narrated by Courtney B. Vance, an Emmy-winning actor and advocate, who lost his mother to ALS. I hope you will join Pat and Pete and the rest of the ALS community in embracing the Challenge Me spirit and challenging others to join the fight.
The Challenge Me campaign picks up where the ALS Ice Bucket Challenge left off. This time, the ALS community is challenging everyone to do anything and everything they can to cure ALS. Click here to learn more.