Brian Frederick serves as Chief Marketing and Communications Officer for the ALS Association. While working with the Association, he has led campaigns that have won some of the top creative and marketing awards in the world. Prior to working with the Association, Brian worked as Vice President of Public Affairs at Porter Novelli, where he was brought in to help the Association with the 2014 Ice Bucket Challenge.

Brian has also served as an adjunct professor at Georgetown University’s Sports Industry Management program since 2011 and has taught over 30 courses, in areas such as Leadership, Ethics, Marketing and Public Relations, and Capstone.

Brian has a Ph.D. in Communication from the University of Colorado, and M.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, and a B.A. in English from the University of Iowa.