Part 4: Writing Op-Eds and Letters to the Editor
This media training session provides a structured approach for people living with ALS to advocate through writing, offering practical tips to ensure their voices are heard and their message reaches the public.
Understand the impact of writing for media
Rocheleau emphasizes that writing op-eds or letters to the editor can amplify advocacy efforts: “These pieces can reach a broad audience... [and] they often generate broader discourse, prompting others to share opinions of their own.”
Difference between op-eds and letters to the editor
Letters to the Editor: Typically brief, these pieces respond to previously published content
"These usually have short, strict word counts, usually about 250 words maximum."
Op-Eds: Longer pieces offering an argument or perspective on a timely issue
“Op-eds are typically written by subject matter experts... [or] being a person living with ALS or a caretaker gives you unique expertise.”
Make a clear argument
When writing op-eds or letters, focus on a single, clear message.
"You can't cover all of them in a single letter or op-ed. So figure out what is the main takeaway that you want readers to have."
Be concise and engaging
Start strong to grab attention. Keep your writing focused and avoid tangents.
"You want to grab the readers’ attention right up front, so that they stay engaged and read to the end."
Use evidence and personal stories
Include data or quotes from experts, but personal stories can make your writing more relatable and powerful.
"Personal stories... give names and faces and something more relatable and compelling than stats or facts."
End with a call to action
Rocheleau stresses the importance of leaving the reader with actionable steps: "You want to tell them some specific steps that they can take to address the issue at hand... Can they donate? Can they contact their legislators?"
Know your audience
Tailor your writing to the readership of the outlet you are submitting to. Avoid complex jargon, especially for a general audience.
"Remember that most readers probably know little, if anything, about ALS."
Follow submission guidelines
Pay attention to word limits and submission rules to avoid getting your piece rejected.
"For example, if the rule is a maximum word limit of 250 and you submit 275, it’s possible that they could toss it out."
Follow up on your submission
Rocheleau encourages following up with the editor after submitting your piece: "Don’t be afraid to follow up in a polite and professional manner until you get a definitive answer."
Example of a successful letter to the editor
Rocheleau cites an example from Dawnn Tucker, whose letter was published in the Norfolk Daily News.
“Right in the first sentence, you immediately know what the letter is about... She believes there’s a lack of federal funding dedicated to fighting ALS.”
This is a four-part media advocacy training led by Pulitzer Prize-winning journalist Matt Rocheleau, who is living with ALS.
This guide offers strategies and insights on how individuals affected by ALS can effectively engage with the media to amplify their advocacy efforts.
We encourage you to listen to the full videos below and reach out to us if you’d like more information.
For more information, please email communications@als.org
