The South Florida CEO Soak is a corporate version of the Ice Bucket Challenge engaging corporate leadership to get soaked while raising money to benefit The ALS Association Florida Chapter. South Florida area executive leaders that commit to being a “Soakee” will raise awareness and funds for ALS patient care, research and advocacy – providing critical support to ALS families. It will all culminate at Tigertail Lake Recreational Center in Dania Beach where the "Soakee" will be soaked in their work attire. This is a great incentive to engage your employee base along with your personal and professional networks. Who wouldn't want to help their boss fundraise to see them get soaked!?