Professional Position: Retired Account Executive
Company: Salesforce
Location: Apex, NC

Larry Falivena recently retired from Salesforce as an account executive with 18 years of experience selling enterprise software solutions to the nonprofit sector. He holds a Bachelor of Science in advertising and public relations from Florida Southern College.

Larry was diagnosed with ALS in 2017 and is now focused on using his time to be present with his family while making a difference in the fight against ALS.

In 2019 Larry went on a unique nationwide public awareness and fundraising trip – the “Iron Horse Tour.” He visited all 30 Major League Baseball parks with his wife and two sons and met people living with ALS and their caregivers across the country. He was highlighted in both local and national media, including an interview on CNN. Larry’s incredible adventure has provided him with the unique perspective not only of his own journey with ALS, but that of the many families and caregivers he spoke with along the way.